When you're running a clothing resale business, it's easy to get caught up in the pursuit of making huge profits on each individual item. But while this approach may work in the short term, it's not a sustainable way to scale your business. Instead of trying to make a killing on every item, it's more effective to focus on generating consistent margins on each sale.

Here's why:

1. Consistent margins allow you to predict your profits more accurately. If you're constantly trying to maximize profits on each item, your profits will be more volatile. On the other hand, if you aim for a consistent margin on each sale, you'll have a better idea of how much money you can expect to make. This will allow you to plan and budget more effectively.

2. Consistent margins give you more flexibility in your pricing. If you're always trying to make the biggest possible profit on each item, you may be forced to price your items higher than the market will bear. This can make it harder to sell your items, especially in a competitive market. By focusing on consistent margins, you can price your items more competitively and potentially sell more of them.

3. Consistent margins allow you to build a loyal customer base. Customers are more likely to return to your store if they feel like they're getting a good deal. By focusing on consistent margins, you can offer your customers fair and reasonable prices, which can help to build loyalty and repeat business.

4. Making hundreds of dollars on each item is unrealistic. It's important to manage your expectations when it comes to the profits you can make on each item. While it's possible to make a decent profit on certain items, it's unrealistic to expect to make hundreds of dollars on every item you sell. Many Youtubers and social media influencers exaggerate the profits they make on each item in order to make their businesses seem more successful than they really are.

5. America's Thrift Supply can help you grow your business. One way to consistently generate margins in your clothing resale business is to source items from America's Thrift Supply. They offer wholesale mystery boxes that contain a mix of gently used clothing, including tops, bottoms, and outerwear. With a focus on consistent margins, you can rest assured that you'll be able to offer your customers a fair and reasonable price while still making a profit.

So, how do you go about generating consistent margins in your clothing resale business? Here are a few tips:

1. Determine your target margin. Start by deciding what margin you want to aim for on each sale. A margin of 20-25% is a good starting point, but you may need to adjust this based on your business model and the market you're operating in.

2. Price your items accordingly. Once you have a target margin in mind, use it to guide your pricing decisions. If you're sourcing items at a low cost and can afford to offer them at a lower price point, go for it – as long as it still allows you to hit your target margin.